Before The Nest - Michelle MacIntyre, the owner of Anytime Office Administrative Services, had spent 30 years working for others before taking the leap to start her own bookkeeping business. Despite her extensive experience, she struggled with pricing, confidence, and structuring her business for sustainable growth.

Located in a small town in Nova Scotia, Michelle faced price-sensitive clients and self-doubt about her value. She also lacked standard operating procedures (SOPs) and had no clear system to streamline operations. While her business had grown to 30+ clients, she felt overwhelmed and uncertain about the best way to continue scaling.

How The Nest Changed Everything - Michelle joined The Nest in September 2024 to gain structure, confidence, and pricing strategies. She implemented key strategies from Justine Lackey’s program, including:

✅ Optimized Pricing Strategy – Moved from inconsistent hourly billing to clear, structured monthly packages

✅ Implemented SOPs – Created a scalable system for onboarding clients and managing workflow

✅ Tech & Automation – Transitioned all clients to QuickBooks Online for efficiency and cost savings

✅ Confidence & Sales Mindset – Learned to stand firm in pricing and communicate her value without hesitation

✅ Hiring & Leadership – Hired her first social media manager and implemented team meetings for accountability

The Results: Business Growth & Personal Confidence - Since joining The Nest, Michelle has:

📈 Increased revenue by 15% in just four months

💰 Gained clarity and confidence in charging premium pricing without fear

📊 Scaled operations by streamlining software, SOPs, and onboarding

🎯 Hired a social media consultant to manage online marketing

⛳ Secured three advertising deals with major golf courses to attract high-value clients

“Before The Nest, I constantly second-guessed my pricing and abilities. Justine’s coaching gave me the confidence to own my worth and grow my business the right way.” – Michelle MacIntyre

Ready to Transform Your Bookkeeping Business? Get step-by-step guidance, proven pricing strategies, and a supportive community with The Nest by Justine Lackey.

Other Testimonial Quotes

On Confidence & Mindset Transformation:

• “Before The Nest, I constantly second-guessed my pricing and abilities. Justine’s coaching gave me the confidence to own my worth and grow my business the right way.”

• “I’ve always lacked confidence in my work. Justine brought my confidence back to where it should be.”

• “Justine said, ‘Stick to your pricing and don’t waver.’ That one piece of advice changed everything for me.”

• “Now when I talk to clients, I confidently share my pricing, and I don’t feel guilty about it anymore.”

• “I used to feel bad about charging my worth. Now, I stand firm, and my clients respect it.” (Paraphrased for clarity.)

• “Some nights, I used to cry, thinking, ‘What have I gotten myself into?’ Now, I know exactly what I’m doing and where I’m going.”

On Revenue Growth & Pricing Strategy:

• “Since joining The Nest, I’ve grown my revenue by about 15%.”

• “I realized I was charging way too little. The Nest helped me fix my pricing and build confidence around it.” (Paraphrased for clarity.)

• “I used to work hourly and constantly feel behind. Now, I have structured monthly packages that make my income predictable and stable.” (Paraphrased for clarity.)

• “We called around to compare bookkeeping rates, and I realized I was drastically undercharging. The Nest helped me align my pricing with the value I provide.”

On Systems & Business Structure:

• “Before The Nest, I had no standard operating procedures (SOPs). I was flying by the seat of my pants.”

• “Now, I have all my SOPs set up and organized, making onboarding and training so much easier.”

• “The Nest helped me switch all my clients to QuickBooks Online, saving me money and simplifying my process.”

On Support & Accountability:

• “I love the accountability inside The Nest. The coaching calls keep me on track, and the community is so supportive.”

• “My husband and I actually watch Justine’s trainings together—he says she’s an amazing coach.”

• “Justine is down to earth, approachable, and truly cares. That’s hard to find in a coach.”

• “I had a business coach before The Nest who just checked in once a month with a couple of questions. Justine is hands-on, and the difference is night and day.” (Paraphrased for clarity.)

On The Value of The Nest:

• “I joined The Nest because I knew I needed structure. Now, my business is organized, and I’m making more money.” (Paraphrased for clarity.)

• “The Nest is hands down the best program for bookkeepers who want to grow. I recommend it to everyone.”

• “The investment was a no-brainer. The templates, coaching, and guidance are worth every penny.” (Paraphrased for clarity.)

• “I’m already planning to continue with Justine after this program ends because I see the results.”